Publish and Prosper: Blogging for Your Business

DL Byron, Steve Broback, “Publish and Prosper: Blogging for Your Business”
New Riders Press | 2006 | ISBN: 0321395387 | 200 pages | PDF | 3 MB

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool.It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

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Defense and Detection Strategies againts Internet Worms

For quite a long time, computer security was a rather narrow field of
study that was populated mainly by theoretical computer scientists, electrical
engineers, and applied mathematicians. With the proliferation of open
systems in general, and of the Internet and the World Wide Web (WWW) in
particular, this situation has changed fundamentally. Today, computer and
network practitioners are equally interested in computer security, since they
require technologies and solutions that can be used to secure applications
related to electronic commerce. Against this background, the field of computer
security has become very broad and includes many topics of interest.

The aim of this series is to publish state-of-the-art, high standard technical
books on topics related to computer security. Further information about the
series can be found on the WWW at the following URL:
http://www.esecurity.ch/serieseditor.html

Mission Critical! Internet Security

Introduction to
Internetworking Security

Internetworking security has become a very big issue in recent months.
Companies who went through corporate life thinking, “it will never happen
to me” suddenly found themselves the victim of some sort of attack on
their network. High profile companies are most certainly a bigger target for
several reasons, including the notoriety the hacker receives for damaging
their network or Web site, and the amount of financial damage that can be
done by bringing down a successful e-commerce site. Recent attacks easily
racked up 100 million dollars in damage.

Is this issue anything new? Some may say yes, but the fact of the
matter is network security has always been a concern and hackers have
always been out there ready to prove themselves on your network. Most
hackers don’t do it because of a specific vendetta against a company, but
because of the notoriety mentioned earlier. The best thing that you can do
is take charge of your network and set up security measures to ensure
that your company doesn’t become an accomplishment on a hacker’s
resume.

This book will give you the information necessary to secure your internetwork
and the knowledge to identify possible problems that could arise
from each option. It will not only cover technologies and security design,
but also specific vendor products and tips for configuration. This book will
also include types of attacks that you can expect and ways that you can
safeguard your network against them. Remember, the worst thing that you
can do as a Network Administrator is nothing.

Internet Security

Preface

The Internet is global in scope, but this global internetwork is an open insecure medium.
The Internet has revolutionized the computing and communications world for the purpose
of development and support of client and server services. The availability of the Internet,
along with powerful affordable computing and communications, has made possible a new
paradigm of commercial world. This has been tremendously accelerated by the adoption
of browsers and World Wide Web technology, allowing users easy access to information
linked throughout the globe. The Internet has truly proven to be an essential vehicle of
information trade today.

The Internet is today a widespread information infrastructure, a mechanism for information
dissemination, and a medium for collaboration and interaction between individuals,
government agencies, financial institutions, academic circles and businesses of all sizes,
without regard for geographic location.

People have become increasingly dependent on the Internet for personal and professional
use regardless of whether it is for e-mail, file transfer, remote login, Web page
access or commercial transactions. With the increased awareness and popularity of the
Internet, Internet security problems have been brought to the fore. Internet security is
not only extremely important, but more technically complex than in the past. The mere
fact that business is being performed online over an insecure medium is enough to entice
criminal activity to the Internet.

The Internet access often creates a threat as a security flaw. To protect users from Internet based attacks and to provide adequate solutions when security is imposed, cryptographic
techniques must be employed to solve these problems. This book is designed to reflect the
central role of cryptographic operations, principles, algorithms and protocols in Internet
security. The remedy for all kinds of threats created by criminal activities should rely on
cryptographic resolution. Authentication, message integrity and encryption are very important
in cultivating, improving, and promoting Internet security.Without such authentication
procedures, an attacker could impersonate anyone and then gain access to the network.
Message integrity is required because data may be altered as it travels through the Internet.
Without confidentiality by encryption, information may become truly public.

The material in this book presents the theory and practice on Internet security and its
implementation through a rigorous, thorough and qualitative presentation in depth. The
level of the book is designed to be suitable for senior and graduate students, professional
engineers and researchers as an introduction to Internet security principles. The book
consists of 11 chapters and focuses on the critical security issues related to the Internet.